The Cosmopolitan of Las Vegas
Scope of Work
My team served as an extension of the internal PR department within the resort from the time I joined Kirvin Doak Communications until 2024 following the sale of the resort to MGM International. I was responsible for the creation and distribution of press materials, development of strategic campaigns, media outreach, planning and executing media familiarization trips, event planning and media training.
10B+
Earned Media Impressions
By the Numbers
1,000+
Earned Pieces of Media Coverage
100+
Members of Media Hosted
A Decade of Mischief
The Challenge: The Cosmopolitan of Las Vegas celebrated its 10th anniversary at the height of the COVID-19 pandemic. With low visitation numbers, my team was tasked with reputation management and generating interest for the resort.
Approach: The
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source